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SEO & Performance

Technical SEO and Core Web Vitals work on sites that already exist.

Technical SEO on a site you already have. Not content marketing and not link building, but the structural work that determines whether search engines can read your site at all: structured data, canonical tags, sitemaps, and the page weight that decides whether someone on a phone waits for you to load. It’s unglamorous and it’s usually where the actual problem is.

What this covers

  • Structured data and schema markup
  • Core Web Vitals and page weight
  • Sitemap, robots and canonical tags
  • Redirect mapping for redesigns

How it works

  1. Audit

    We go through the site and write down what’s wrong, ranked by what it costs you rather than by how easy it is to fix.

  2. Fix the structural problems

    Canonicals, sitemap, robots, structured data, heading structure. This is the half that decides whether anything else matters.

  3. Performance

    Page weight, image encoding, render-blocking assets, and whatever’s driving your largest contentful paint.

  4. Measure

    Before-and-after figures. If the work didn’t move anything, you should be able to see that.

Common questions

SEO & Performance we’ve delivered

Kastle Plumbing home page, showing a navy hero over a Pittsburgh skyline silhouette with the "Built on Experience. Driven by Quality." strapline and a Request Service call to action.

Kastle Plumbing

A master plumber's Elementor site rebuilt as a fast, fully structured Next.js build with fourteen service pages and ten service areas.
Next.js
TypeScript
Tailwind CSS
Google Tag Manager
Read the case study

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